Warner Bros supports Sony’s Blu-ray DVD technology

Warner Bros said it will release Blu-ray format DVDs and HD DVD formats backed by Toshiba.


Sony’s Blu-ray DVD technology has won Warner Bros support. Thus, there was one more company supporting the Blu-ray format, in the battle to choose the appropriate DVD format.

Every month, Toshiba and Sony have always led the race for the attention of high-tech companies that are choosing a new DVD format for their needs. This competition reminds people of the 1980s war between Betamax and VHS video format.

It is known that Intel and Microsoft have chosen the HD DVD format, the other giants in the computer industry, such as Apple and Dell again support the Bluray format. Some technology companies and other studios applaud both formats, since there has been no compromise on the unification of the two formats so far. The move by Warner Bros followed the decision of Paramount family entertainment company earlier this month.

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The new DVD format will be able to store more data, especially useful for high-definition movies. The winner of this race will receive the backing of both hardware and software technologies.

For Hollywood, DVD technology that shortens time and reduces production costs will be the technology of choice. According to Bob Chapek, president of entertainment company Buena Vista Home Entertainment, the Blu-ray support studio, Warner Bros showed Sony’s technological power. “More and more vendors supporting Bluray make us optimistic that a format war will be avoided”, he said.

Forrester Research analysts predict that the Blu-ray format will break out in this format battle. The new generation of DVDs will be extremely important for film studios, manufacturers and the gaming industry. Sony has said that PlayStation3 game consoles will use Blu-ray technology. Microsoft has announced that it will use HD DVD in Xbox 360.

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The two groups of HD DVD (Promotion Group) and Bluray (Bluray Disc Association) have debated quite a lot about why this technology is better than the other technology. There is also the argument that these two formats can be combined in hybrid form, but so far no two parties have yet to agree.

Another problem is that when there is a new disk format, there will be a dedicated reader for that format. In anticipation of this trend, many computer manufacturers have developed multi-format readers. Earlier this week, Hewlett-Packard said it had proposed a Blu-ray Disc Association (BDA) that incorporates a number of important, specific technologies for computers to disk. Meanwhile, HD DVD format already has these basic criteria already.

Those who support Bluray technology claim that their technology is more complex and has a larger storage capacity, while those on HD DVD’s side claim that their technology will be available sooner and cheaper. Toshiba’s first computer with a hard drive reading HD DVD format was released in early 2006 in Japan.